My Hidden Chimp: From the best-selling author of The Chimp Paradox

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Your Chimp is your responsibility as much as your dog would be your responsibility: If your dog attacks someone, you can’t simply shrug and say, “It was the dog, what can I do? Whilst it does not think for itself, the Computer can be programmed to take action in certain circumstances, making it the fastest system in the brain. By indulging your Chimp’s drives in small and socially appropriate ways, you can often keep those drives in check. The Chimp’s reactions are more immediate: When our brains process information, messages go first to the Chimp, not the Human, to determine the threat level.

If the chimp model doesn’t resonate with you, find another approach, says Steve, but whatever you do, don’t do nothing.Dalio has trained his brain, and those of his team, to recognise when the Chimp mind is reacting and to deal with it. People who have suffered injuries to their frontal lobes lose the ability to regulate their emotional impulses. If you’re having emotional, distressed thoughts, more blood flows to the limbic lobe—leading to your Chimp thinking. He's created the new children's book My Hidden Chimp to help youngsters develop healthy habits for life. In this article, you’ll learn what motivates your chimp brain, and how to tell when it is your chimp thinking.

The turmoil and conflict we experience between our rational thoughts, our emotional reactions, and our actions are the result of two dominant parts of the brain wrestling for control over the others. We work with you individually to help you understand what is going on in your mind using The Chimp Model. Steve has also authored 3 other books including the bestselling self-help book of all time in the UK, The Chimp Paradox, which has sold over a million copies - as per Nielsen TCM Chart 2020.He has spent 20 years as an examination panel member at the Royal College of Psychiatry and has been an expert advisor to World Anti-doping Agency. After the injury, his personality completely changed; while he had once been careful, responsible, and thoughtful, he instead turned foul-mouthed, impulsive, and aggressive.